Category Archives: Commerce

Roberto Medrano

Your MBA: Masters of Business with APIs

The massive adoption of APIs to drive business operations and increase customer access is fundamentally changing the way the world works; it’s the API Economy, and it’s emerging as a major global force for businesses, governments and non-profits. They’re everywhere and you’re either in the know, or you are wondering what all the fuss is… Continue reading →

Roberto Medrano

2014 Predictions for APIs – Hold on to Your Hats

When we made our 2013 predictions for the realm of APIs, our premise was that API adoption and use was still a relatively nascent area, but one about to explode once smart people figured out its potential. We were certainly spot-on in that regard, but few believed us when we suggested that the API Economy… Continue reading →

Roberto Medrano

There’s Business, and Then There’s API Business

Your business, while certainly complex in its operations and delivery, runs on pretty much the same principles that all businesses run on. You have a product (which could be a hard good, soft good, or a service) that you try to optimize for customers (product strategy, engineering, development), communicate to customers (marketing), and sell to… Continue reading →

Roberto Medrano

APIs At The Heart of your Mobile App Strategy

APIs are brokering data across all kinds of domains, applications and platforms, but too many developers think in terms of traditional on-premise, sit-down-in-front-of-your-laptop-and-consume-this type of environment. Especially in the enterprise world, there’s a desire to access data that sits in huge application repositories and integrate it with data from other apps, and make it usable.… Continue reading →

Roberto Medrano

The Intersection of SOA and APIs: Being Chosen as a Gartner “Leader”

The API Economy is established and running at full speed, fueling so much economic growth that it’s hard to imagine a financial, information, or services transaction that isn’t being aided by an API. But this didn’t just happen out of thin air. While many will have you believe that a bunch of guys in hipster… Continue reading →

Roberto Medrano

Spread the Wealth – Developer Communities for your APIs: Part 1: Let A Thousand Flowers Bloom: Create Opportunities for Others to Enhance Your Product

Guy Kawasaki, a true evangelist if there ever was one (in fact, when it comes to preaching the gospel of software development, he WAS the first evangelist), liked to talk about the concept of “letting a thousand flowers bloom”. He borrowed the concept from Chairman Mao, and all political ideology aside, the gist is this:… Continue reading →

Olivier Laplace

SOA vs API: SOA, let’s speak reality and listen to experience

When focusing or comparing SOA versus API approaches, it’s easy to take shortcuts and thus not considering the whole scope. This inevitably brings the reflexion to a partial, if not wrong result. Across its blog and a SOA versus API trilogy, SOA software provides you with a realistic view of this exciting topic. Feel free… Continue reading →

Roberto Medrano

Failing to Prepare is Preparing to Fail

The need to effectively utilize APIs is increasingly becoming a critical need for organizations that rely on software to run their business. New revenue channels can easily be created, and integration with partner and customer services is much easier with enterprise APIs, and forward-thinking organizations understand that it’s crucial for them to become smart about… Continue reading →

Roberto Medrano

Being Recognized for Innovation

This year isn’t over yet, but having had a few intense, whirlwind weeks in our recent schedule, we’re taking inventory of some of our accomplishments of 2012 and we’re beyond pleased. The last couple of weeks especially have been notable for us as we announced a new Enterprise API Platform, launched our Open Developer Community,… Continue reading →

Roberto Medrano

Cloud Expo 2012: Surging Interest in Enterprise API Management

We just wrapped up a very successful experience at the 11th Cloud Expo, which was held last week at the Santa Clara Convention Center.  It was an exciting, packed event for SOA Software.  We debuted our two new products: The Enterprise API Platform and our SOA Software Open™ platform, a free offering that brings App… Continue reading →

Roberto Medrano

SOA Software Open – A Community for Developers To Make Great Things Happen

When all the talk of security, scalability, manageability and all the other aspects of software is done, we can get the heart of the matter – developers. There may be a group of MBAs who spend months with PowerPoint and Excel to plan something really big, but it’s the software developers who execute and create.… Continue reading →

Roberto Medrano

Watching a Garden of APIs Grow

Our focus is enterprise API management, and we’ve been very successful at helping major companies extend their influence and business activities to millions of users. While enterprise is where we make our living, the development and usage of APIs – any APIs – is something we find wildly exciting (and that’s not said facetiously –… Continue reading →

Roberto Medrano

The Action is Heating Up for Business Process APIs

GigaOm published an enlightening piece [ http://gigaom.com/2012/10/06/business-process-api-ification-the-lego-promise-fulfilled/ ]  by Mayfield Fund partner Robin Vasan, Business Process API-ification: The LEGO promise Fulfilled. As a successful venture capitalist, Vasan brings an interesting perspective to the current thinking about the API economy. It’s primarily because he thinks the API-ification of applications will only truly be successful, and that… Continue reading →

Roberto Medrano

From Inception to Completion: Building the Best API

The recent surge in the popularity of APIs among the consumer public has sent companies scrambling to the programmer’s drawing board to devise their own. Much of this has to do with the continuing trends of portability in electronic devices (e.g, Smartphones and Tablets) which – as it turns out – are a natural medium… Continue reading →

Roberto Medrano

API Promotion in the Growing Competitive Sphere

In the early days of API promotion, there was mostly a simple release-and-sit-back approach taken by most enterprise-level businesses seeking to put their product into the hands of the waiting public. As niches saturate, the public is still waiting but now there are so many competitive products rushing to fill their hands that active promotion… Continue reading →

Roberto Medrano

The Coming Role of API in Mobile Marketing

When you consider what is happening in retail sales and information exchange in the tech world, this will probably be known as the Age of Interconnectedness. Given the preeminence of the application programming interface (API) in allowing the disparate languages that direct these programs to understand each other and relate the results to the end-user.… Continue reading →

Roberto Medrano

The Importance of APIs for Social Media

It’s no secret that shortly after search engine optimization took the world of online advertising by storm, the elements that would someday catapult social media up to share the same sphere of popularity took root, as web developers and web surfers alike began to organize forums and newsgroups online to promulgate shared interests. Today, this… Continue reading →

Roberto Medrano

RESTing Easy – Securing the Most Popular API Delivery Platform

More often than not, with simplicity comes greater risk. Making platforms more user-friendly tends to make them more easily compromised by system breaches, by virtue of the fact that there are more elements instituted – precisely to make an interface more readily embraced by a wider network – through which attacks can occur or software/hardware… Continue reading →

Roberto Medrano

Future Trends of Popularizing API Use

Things are always obvious in retrospect. This mantra applies just as much to the emergence of the enterprise of application program interface (API) from the exclusive use of specialists in the B2B arena to their widespread public consumption. Granted, the results of APIs have always been accessible to the public-at-large.  However, the current dynamic utility… Continue reading →

Roberto Medrano

Best Practices for Socializing Your API

It used to be that companies employing the website visibility tactic of search engine optimization (SEO) could allow this to form the entirety of their online marketing strategy. Targeted visitors would come pouring into their site just based on the keywords. Even in the early days of the most popular application programming interfaces (APIs) –… Continue reading →