Category Archives: Commerce

Roberto Medrano

APIs for B2B Integration

APIs are precisely the long-missing bridge in facilitating B2B interaction, addressing businesses that generally haven’t thought about their respective capacities for interfacing when they’re in production. This makes any future, mutually beneficial liaisons that much more difficult to execute. APIs lowers these technical barriers, allowing businesses to collaborate effectively in the interests of their now… Continue reading →

Roberto Medrano

The Art of Building a Developer Community around Your APIs

The proliferation of APIs is a sign of the tech times, with many companies just starting to understand their power in the wake of both the social media explosion and the inroads that mobile marketing are making into the consumer sphere. For the business person who’s just coming onto this burgeoning scene, it’s certainly not… Continue reading →

Roberto Medrano

Developing an API Strategy

Like any product, creating a solid piece of software requires a lot of people focusing on doing what they’re really good at. Product managers focus on what the market wants and builds a list of requirements to deliver on that; developers create the product, refine it, add requirements and ensure it’s stable; a marketing team… Continue reading →

kinlane

2012 Will Be the Battle for Your Digital Wallet

The X.Commerce Conference was a couple of weeks ago in San Francisco, where Paypal showcased their next generation of multi-channel commerce tools ranging from Paypal Access for quick consumer login, to expanded mobile, tablet and device based purchasing on Microsoft’s Xbox 360 game consoles. Behind all the hype at X.Commerce, at the heart of every move EBay / Paypal… Continue reading →