Roberto Medrano

From Inception to Completion: Building the Best API

The recent surge in the popularity of APIs among the consumer public has sent companies scrambling to the programmer’s drawing board to devise their own. Much of this has to do with the continuing trends of portability in electronic devices (e.g, Smartphones and Tablets) which – as it turns out – are a natural medium… Continue reading →

Roberto Medrano

API Promotion in the Growing Competitive Sphere

In the early days of API promotion, there was mostly a simple release-and-sit-back approach taken by most enterprise-level businesses seeking to put their product into the hands of the waiting public. As niches saturate, the public is still waiting but now there are so many competitive products rushing to fill their hands that active promotion… Continue reading →

Roberto Medrano

The Coming Role of API in Mobile Marketing

When you consider what is happening in retail sales and information exchange in the tech world, this will probably be known as the Age of Interconnectedness. Given the preeminence of the application programming interface (API) in allowing the disparate languages that direct these programs to understand each other and relate the results to the end-user.… Continue reading →

Roberto Medrano

The Importance of APIs for Social Media

It’s no secret that shortly after search engine optimization took the world of online advertising by storm, the elements that would someday catapult social media up to share the same sphere of popularity took root, as web developers and web surfers alike began to organize forums and newsgroups online to promulgate shared interests. Today, this… Continue reading →

Roberto Medrano

API Security

There have been quite a few serious security incidents in cloud computing in recent years (see http://www.cloutage.org/ if you really want get in the weeds).  Still, so far we have not experienced a “game changer,” a Hindenberg-like moment where nothing will ever be the same.   That said, we need to stay starkly aware that the… Continue reading →

Roberto Medrano

RESTing Easy – Securing the Most Popular API Delivery Platform

More often than not, with simplicity comes greater risk. Making platforms more user-friendly tends to make them more easily compromised by system breaches, by virtue of the fact that there are more elements instituted – precisely to make an interface more readily embraced by a wider network – through which attacks can occur or software/hardware… Continue reading →

Roberto Medrano

Future Trends of Popularizing API Use

Things are always obvious in retrospect. This mantra applies just as much to the emergence of the enterprise of application program interface (API) from the exclusive use of specialists in the B2B arena to their widespread public consumption. Granted, the results of APIs have always been accessible to the public-at-large.  However, the current dynamic utility… Continue reading →

Roberto Medrano

Best Practices for Socializing Your API

It used to be that companies employing the website visibility tactic of search engine optimization (SEO) could allow this to form the entirety of their online marketing strategy. Targeted visitors would come pouring into their site just based on the keywords. Even in the early days of the most popular application programming interfaces (APIs) –… Continue reading →

Roberto Medrano

APIs for B2B Integration

APIs are precisely the long-missing bridge in facilitating B2B interaction, addressing businesses that generally haven’t thought about their respective capacities for interfacing when they’re in production. This makes any future, mutually beneficial liaisons that much more difficult to execute. APIs lowers these technical barriers, allowing businesses to collaborate effectively in the interests of their now… Continue reading →

Roberto Medrano

Building a Good Application User Interface

For the average business, building an Application User Interface today has more advantages than ever, and is worth the investment in time and resources.  The current landscape is generously accepting of APIs as a necessity for a business to maximize its interaction with the public upon which it depends, given the emergence of so many… Continue reading →

Roberto Medrano

APIs and the Massive Migration

With the massive migration to the mobile platform, increasingly widening net of social media, and the blooming use of the cloud by most businesses, it can be tempting to think that enterprise API development and management will herald a whole new set of rules for the companies of today and tomorrow. The potentially dynamic universes… Continue reading →

Roberto Medrano

The Art of Building a Developer Community around Your APIs

The proliferation of APIs is a sign of the tech times, with many companies just starting to understand their power in the wake of both the social media explosion and the inroads that mobile marketing are making into the consumer sphere. For the business person who’s just coming onto this burgeoning scene, it’s certainly not… Continue reading →

cscobie

Are you Facebook? The case for Enterprise API platforms.

If you read any blog, publication, or marketing collateral on API management you can’t get more than a few sentences before the author throws out everyone’s favorite examples of API nirvana: Facebook, Twitter or the ever popular Netflix. It’s true that these companies pioneered the early days of API centric strategies, and the result changed… Continue reading →

Roberto Medrano

Part 3: SOA for the Cloud – Is This Nirvana?

The better part of my May and June was spent travelling to industry conferences and meeting some incredibly smart customers, partner, and analysts at #gartnerAADI, #gartnerEA, #gluecon, #RedHatSummit and #CloudExpo, and the primary topic was cloud computing. I heard so much about cost savings, ease of implementation, improving agility and all the other aspects of… Continue reading →

Roberto Medrano

SOA and the Cloud, Part 2: Developing an SOA-based Cloud Architecture

The concept of a services-oriented architecture has been around for more than a decade, and it’s now so entrenched in our vernacular that it’s almost short-hand for what constitutes a smart enterprise environment. Over the past few years, however, “the Cloud” has gotten a lot of attention as a platform, and in some corners, there… Continue reading →

Roberto Medrano

SOA and the Cloud: Part 1: Is SOA Necessary for a Cloud Environment?

By now, unless you’ve been on an extended vacation in a remote, unwired, non-connected country (actually sounds kind of nice) you’ve heard the promises around cloud computing: lower costs, eradicate daily management, massively reduced overhead, your health will improve, you’ll be better-looking and life will generally be better. So, maybe cloud doesn’t truly deliver on… Continue reading →

Roberto Medrano

Developing an API Strategy

Like any product, creating a solid piece of software requires a lot of people focusing on doing what they’re really good at. Product managers focus on what the market wants and builds a list of requirements to deliver on that; developers create the product, refine it, add requirements and ensure it’s stable; a marketing team… Continue reading →

cscobie

Do I need an API?

A common question we hear from customers is “Do I need an API?”. It is a fair bet that 95% of companies that ask that question already have one. Do you communicate with partners, dealers or other external entities via a [web] service or other externalized enterprise service? Then you probably have an API. It… Continue reading →

Roberto Medrano

The API and Your Mobile Brand

According to The Caine Mutiny, a Navy ship is a system “designed by geniuses to be run by idiots.”  You might be tempted to think a similar thought about today’s mobile applications.  Watching teenagers play with a mobile front end to what you and I know is a vastly complex enterprise back end, it’s seductive… Continue reading →

Roberto Medrano

The Benefits of Partnership – Working with IBM

If you’ve been in tech for any length of time, chances are you’ve worked for IBM, worked for a company that was acquired by IBM, or your job is predicated upon successfully using IBM products. No matter how IBM has been a part of what you do, there aren’t many who can deny the incredible… Continue reading →