Let’s say that your business has been successfully transacting business online for a number of years; you deliver great information about your product, people like your product, and customers use your Web site to purchase your product. You’re taking advantage of innovative online marketing strategies and you’re seeing a nice rise traffic, clicks and consumption.… Continue reading →
This year isn’t over yet, but having had a few intense, whirlwind weeks in our recent schedule, we’re taking inventory of some of our accomplishments of 2012 and we’re beyond pleased. The last couple of weeks especially have been notable for us as we announced a new Enterprise API Platform, launched our Open Developer Community,… Continue reading →
It has been a whirlwind for us, so we can only imagine what it’s been like for our customers and partners. We’ve been heads-down creating a variety of products, tools and processes to create a comprehensive enterprise API platform, and today we launched it at Cloud Expo West 2012. See press release here. Today we… Continue reading →
When you consider what is happening in retail sales and information exchange in the tech world, this will probably be known as the Age of Interconnectedness. Given the preeminence of the application programming interface (API) in allowing the disparate languages that direct these programs to understand each other and relate the results to the end-user.… Continue reading →
More often than not, with simplicity comes greater risk. Making platforms more user-friendly tends to make them more easily compromised by system breaches, by virtue of the fact that there are more elements instituted – precisely to make an interface more readily embraced by a wider network – through which attacks can occur or software/hardware… Continue reading →
If you read any blog, publication, or marketing collateral on API management you can’t get more than a few sentences before the author throws out everyone’s favorite examples of API nirvana: Facebook, Twitter or the ever popular Netflix. It’s true that these companies pioneered the early days of API centric strategies, and the result changed… Continue reading →
