Blog Archives

Roberto Medrano

Future Trends of Popularizing API Use

Things are always obvious in retrospect. This mantra applies just as much to the emergence of the enterprise of application program interface (API) from the exclusive use of specialists in the B2B arena to their widespread public consumption. Granted, the results of APIs have always been accessible to the public-at-large.  However, the current dynamic utility… Continue reading →

Roberto Medrano

APIs for B2B Integration

APIs are precisely the long-missing bridge in facilitating B2B interaction, addressing businesses that generally haven’t thought about their respective capacities for interfacing when they’re in production. This makes any future, mutually beneficial liaisons that much more difficult to execute. APIs lowers these technical barriers, allowing businesses to collaborate effectively in the interests of their now… Continue reading →

Roberto Medrano

The API and Your Mobile Brand

According to The Caine Mutiny, a Navy ship is a system “designed by geniuses to be run by idiots.”  You might be tempted to think a similar thought about today’s mobile applications.  Watching teenagers play with a mobile front end to what you and I know is a vastly complex enterprise back end, it’s seductive… Continue reading →