In part 1 of this series, we made the case for creating and fostering a developer community, and it boils down to something like this: if you want to enable development with your API, extend your platform, and encourage exponential use of your applications, you’ll need an enthusiastic (and ever-growing) community of developers to help… Continue reading →

Guy Kawasaki, a true evangelist if there ever was one (in fact, when it comes to preaching the gospel of software development, he WAS the first evangelist), liked to talk about the concept of “letting a thousand flowers bloom”. He borrowed the concept from Chairman Mao, and all political ideology aside, the gist is this:… Continue reading →

It used to be that companies employing the website visibility tactic of search engine optimization (SEO) could allow this to form the entirety of their online marketing strategy. Targeted visitors would come pouring into their site just based on the keywords. Even in the early days of the most popular application programming interfaces (APIs) –… Continue reading →

The proliferation of APIs is a sign of the tech times, with many companies just starting to understand their power in the wake of both the social media explosion and the inroads that mobile marketing are making into the consumer sphere. For the business person who’s just coming onto this burgeoning scene, it’s certainly not… Continue reading →