Blog Archives

Roberto Medrano

The Coming Role of API in Mobile Marketing

When you consider what is happening in retail sales and information exchange in the tech world, this will probably be known as the Age of Interconnectedness. Given the preeminence of the application programming interface (API) in allowing the disparate languages that direct these programs to understand each other and relate the results to the end-user.… Continue reading →

Roberto Medrano

The Importance of APIs for Social Media

It’s no secret that shortly after search engine optimization took the world of online advertising by storm, the elements that would someday catapult social media up to share the same sphere of popularity took root, as web developers and web surfers alike began to organize forums and newsgroups online to promulgate shared interests. Today, this… Continue reading →

cscobie

Are you Facebook? The case for Enterprise API platforms.

If you read any blog, publication, or marketing collateral on API management you can’t get more than a few sentences before the author throws out everyone’s favorite examples of API nirvana: Facebook, Twitter or the ever popular Netflix. It’s true that these companies pioneered the early days of API centric strategies, and the result changed… Continue reading →

Roberto Medrano

Instagram and the API Economy

Facebook’s billion dollar acquisition of Instagram is being touted as the harbinger of a major shift in computing from the desktop to mobile devices. It’s evident that mobile apps are the driving increasingly significant amounts of ecommerce, content, entertainment and other types of Web activity. Perhaps a more important aspect of this, if a less… Continue reading →