Blog Archives

Roberto Medrano

We’re Taking API Management to Windows Azure Cloud

We’re at Microsoft’s huge TechEd conference this week and in just the first few hours in can already start to be overwhelming. As one of the largest and arguably most important technology company on the planet, Microsoft touches everything having to do with everything. Mobile, cloud, enterprise, consumer, big data, scripting, platform, developers, marketers, CEOs,… Continue reading →

Roberto Medrano

Spread the Wealth – Developer Communities for your APIs: Part 2: Top Down, or Bottom Up? – Structuring Your Community

In part 1 of this series, we made the case for creating and fostering a developer community, and it boils down to something like this: if you want to enable development with your API, extend your platform, and encourage exponential use of your applications, you’ll need an enthusiastic (and ever-growing) community of developers to help… Continue reading →

Roberto Medrano

Spread the Wealth – Developer Communities for your APIs: Part 1: Let A Thousand Flowers Bloom: Create Opportunities for Others to Enhance Your Product

Guy Kawasaki, a true evangelist if there ever was one (in fact, when it comes to preaching the gospel of software development, he WAS the first evangelist), liked to talk about the concept of “letting a thousand flowers bloom”. He borrowed the concept from Chairman Mao, and all political ideology aside, the gist is this:… Continue reading →

Roberto Medrano

Faster, More, Better: Secure and Manage Your (API) Business with API Gateway

Let’s say that your business has been successfully transacting business online for a number of years; you deliver great information about your product, people like your product, and customers use your Web site to purchase your product. You’re taking advantage of innovative online marketing strategies and you’re seeing a nice rise traffic, clicks and consumption.… Continue reading →

Roberto Medrano

REST and the Promise of Secure and Efficient Application Delivery

When we started talking about the “API Economy”, we weren’t simply driving a marketing message. We helped create what truly has become an economy, one with all the real factors of what’s involved in a real economic system. The term is catchy, but it’s also what we live and breathe. When organizations use their data… Continue reading →

Roberto Medrano

OAuth Resource Guide

With the launch of SOA Software OAuth Server, we’ve taken a huge step in the direction of providing easy, but secure, sharing of data across applications, APIs and domains. The effectiveness of an application is inhibited when the data contained in it can’t be used outside of a company’s firewall. So in creating a product… Continue reading →

Roberto Medrano

API Predictions for the rest of 2013

Cloud, mobile, big data, on demand, social…and the list goes on. Buzzwords are meant to help as a mental shortcut, but they obscure the depth and impact of the topics they convey. So it’s not too difficult to make predictions that suggest that mobile will be big, or that enterprises will rely more on cloud.… Continue reading →

Roberto Medrano

Sharing Data Securely – Introducing SOA Software OAuth Server

One of the biggest impediments to true productivity in an enterprise is the inability of applications to share data across domains. So much of a typical worker’s effectiveness relies on applications that are both internal and external, but because security is a critical issue, it often enforces roadblocks to the flow of the needed data.… Continue reading →

Roberto Medrano

“My How You’ve Grown”: A Look Back at 2012

It’s self serving, promotional, and we’re drawing attention to ourselves, but what the hell, there’s no other way to say it: 2012 was a TREMENDOUS year for SOA Software. It used to be that the ebb and flow of the calendar year somewhat mirrored the business cycle – quarters started slow and ended with a… Continue reading →

Roberto Medrano

Liberté, égalité, fraternité (and APIs)

Is it possible to find a more inspiring place to discuss technology (or, for that matter, ANY subject) than Paris? Imagine walks along the Seine while debating security protocols, gazing at l’Arc de Triomphe and considering the many Web Services standards, sipping a fine Châteauneuf-du-Pape and scribbling enterprise API models on your accompanying napkin. Ahhhh, Paris in… Continue reading →

Roberto Medrano

Failing to Prepare is Preparing to Fail

The need to effectively utilize APIs is increasingly becoming a critical need for organizations that rely on software to run their business. New revenue channels can easily be created, and integration with partner and customer services is much easier with enterprise APIs, and forward-thinking organizations understand that it’s crucial for them to become smart about… Continue reading →

Roberto Medrano

Cloud Expo 2012: Surging Interest in Enterprise API Management

We just wrapped up a very successful experience at the 11th Cloud Expo, which was held last week at the Santa Clara Convention Center.  It was an exciting, packed event for SOA Software.  We debuted our two new products: The Enterprise API Platform and our SOA Software Open™ platform, a free offering that brings App… Continue reading →

Roberto Medrano

SOA Software Open – A Community for Developers To Make Great Things Happen

When all the talk of security, scalability, manageability and all the other aspects of software is done, we can get the heart of the matter – developers. There may be a group of MBAs who spend months with PowerPoint and Excel to plan something really big, but it’s the software developers who execute and create.… Continue reading →

Roberto Medrano

A New Enterprise API Management Platform – One Solution, Infinite Benefits

It has been a whirlwind for us, so we can only imagine what it’s been like for our customers and partners. We’ve been heads-down creating a variety of products, tools and processes to create a comprehensive enterprise API platform, and today we launched it at Cloud Expo West 2012. See press release here. Today we… Continue reading →

Roberto Medrano

Watching a Garden of APIs Grow

Our focus is enterprise API management, and we’ve been very successful at helping major companies extend their influence and business activities to millions of users. While enterprise is where we make our living, the development and usage of APIs – any APIs – is something we find wildly exciting (and that’s not said facetiously –… Continue reading →

Roberto Medrano

API Management: What the Different Formats Offer

When a programmer sets out to construct a business-oriented API, he or she has to strongly consider what data format best fits the company’s needs, as well as the intended end-users. Some formats are more user-friendly than others, which makes them suitable for a consumer (B2C) application.  For a limited B2B interaction, a Web-friendly JSON… Continue reading →

Roberto Medrano

The Action is Heating Up for Business Process APIs

GigaOm published an enlightening piece [ http://gigaom.com/2012/10/06/business-process-api-ification-the-lego-promise-fulfilled/ ]  by Mayfield Fund partner Robin Vasan, Business Process API-ification: The LEGO promise Fulfilled. As a successful venture capitalist, Vasan brings an interesting perspective to the current thinking about the API economy. It’s primarily because he thinks the API-ification of applications will only truly be successful, and that… Continue reading →

Roberto Medrano

From Inception to Completion: Building the Best API

The recent surge in the popularity of APIs among the consumer public has sent companies scrambling to the programmer’s drawing board to devise their own. Much of this has to do with the continuing trends of portability in electronic devices (e.g, Smartphones and Tablets) which – as it turns out – are a natural medium… Continue reading →

Roberto Medrano

API Promotion in the Growing Competitive Sphere

In the early days of API promotion, there was mostly a simple release-and-sit-back approach taken by most enterprise-level businesses seeking to put their product into the hands of the waiting public. As niches saturate, the public is still waiting but now there are so many competitive products rushing to fill their hands that active promotion… Continue reading →

Roberto Medrano

The Coming Role of API in Mobile Marketing

When you consider what is happening in retail sales and information exchange in the tech world, this will probably be known as the Age of Interconnectedness. Given the preeminence of the application programming interface (API) in allowing the disparate languages that direct these programs to understand each other and relate the results to the end-user.… Continue reading →